Online recruiting is the easiest way to reach open positions globally and to advertise a job for qualified people. Applicants can see job descriptions and person specifications and apply by filling a short online survey and submitting their interests and qualifications to the attention of recruiters. At the same time, the online advertisement of the job opens the door to the recruiters to attract potential applicants to improve their applicant pool in terms of quantity and quality. The design and content of the online advertisement of the job define factors about the image of the organization and the job itself.