By utilising dependent and independent variables, we can exemplify economic sociology’s way of understanding and explaining events as the subjects of economics. Let’s look at the factors that affect the behaviours of the entrepreneur, employee and consumer.

Dependent Variable
What would be the factors that affect entrepreneur behaviours?
What would be the factors that affect employee behaviours?
What would be the factors that affect consumer behaviours?

Independent Variable
Psychological, cultural, social structure, social expectations, value provision conflicts-tax evasion, bribe, etc. 

As you see above, an entrepreneur’s bribery to maximize the profit cannot be evaluated as a rational behaviour. Factors like marketing, adverstisement, gender, status, education, age, and belief may affect a consumer’s behaviour. Therefore, the correct option is C