Values: The values serve an important function in terms of determining which attitudes and behaviors are right or wrong, fair or unfair.

- Everything in the life of a society is perceived according to values. Values are the principles such as freedom and equality that define the ideal principles of what is desired and right in a society or group. Values might create conflict in the same way that they provide behavioral rules. 

-Values are the cultural determinants of behaviors and they define the behaviors expected from members of a culture and which behaviors are to be avoided. The differences in values are reflected as differences in behaviors. 

-The acts and laws, rules about clothing, games and sports, etc. all reflect social norms.