Religious fundamentalism is a relatively new phenomenon which has arisen largely in response to globalization. As the forces of modernization progressively undermine traditional elements of the social world (such as nuclear family and the domination of women by men), fundamentalism has arisen in defense of traditional beliefs. In a globalizing world, which demands rational reasons, fundamentalism insists on faith-based answers and references to ritual truth. Fundamentalism has more to do with how beliefs are defended and justified than with the content of the beliefs themselves. Although fundamentalism sets itself in opposition to modernity, it also employs modern approaches (TV, social media platforms, internet, websites etc.) as a medium for spreading their doctrines.