Norms: Values gain efficiency through norms. The social norms emerge in the form of religious rules, moral rules, manners and customs, etiquette and legal rules in social life. The norms are cultural

rules, which arise with the reward and punishment system and affect the individuals’ behaviors. All cultures, subcultures and groups have distinctive and specific norms that direct correct behaviors. The acts and laws, rules about clothing, games and sports, etc. all reflect social norms (Yüksel, 2015: 19; Schaefer, 2010:171; Johnson, 2000:209; Milovanovic, 2003:6).

The rules are required for a society. There will be chaos in a society, where norms do not exist. The norm is a system of rules with sanctions. The individuals could predict how other individuals would behave in the same situation thanks to these rules, which determine the limits of attitudes and behaviors. As shared cultural expectations, social norms enable people to live together in a society (Dönmezer, 1978: 245; İçli, 2002: 105; Newman and O’Brien, 2006: 71; Andersen and Taylor, 2005: 449). For example, family relations, political structure, production and consumption activities and traffic rules operate in accordance with certain norms. The individuals learn the norms in the process of socialization. When the norms are not complied with, social sanctions are imposed. The measure of sanction is proportional to severity of the norm. An individual who faces social punishment arranges his attitudes and behaviors accordingly.