İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #885772

Who is Philip Kotler?

A philosopher

Father of modern marketing

A famous businessman

The dean of Chicago University

A doctoral student at MIT

Yanıt Açıklaması:

Philip Kotler is acknowledged as the father of modern marketing and a foremost expert on strategic marketing. He was named the Founder of Modern Marketing Management in the Handbook of Management Thinking.

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