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İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #885772
İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #885772
Who is Philip Kotler?
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A philosopher |
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Father of modern marketing |
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A famous businessman |
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The dean of Chicago University |
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A doctoral student at MIT |
Yanıt Açıklaması:
Philip Kotler is acknowledged as the father of modern marketing and a foremost expert on strategic marketing. He was named the Founder of Modern Marketing Management in the Handbook of Management Thinking.
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