İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #886265

What is the first step in Marketing Research Process?

Defining marketing problem

Developing the research plan

Collecting data

Analyzing data

Making the decision

Yanıt Açıklaması:

Defining the marketing problem is the first and crucial step of a marketing research. If the research problem is defined incorrectly, very broadly or rather narrowly, rest of the marketing research process will rely on incorrectly, improperly defined problem.

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SORUNUN CEVABI: A

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İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #886265

What is the first step in Marketing Research Process?

SORUNUN CEVABI: A

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