İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #888821
Which of the below is not one of the critical factors that organizations use the CRM system to gain an advantage from customer information?
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Building customer loyalty with much higher profit per customer
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Avoiding loss of customers
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Acquiring new customers who are most likely to become profitable
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Creating an atmosphere where customers feel relaxed and buy more |
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Reducing inefficiencies that waste advertising expenses |
For organizations CRM system includes methodogies and software tools to gain advantage from customer information to achieve some critical factors. These factors could be summarized as follows;
• Building customer loyalty with much higher profit per customer
• Avoiding loss of customers
• Acquiring new customers who are most likely to become profitable
• Reducing inefficiencies that waste advertising expenses
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