İşletme Bilgi Sistemleri Deneme Sınavı Sorusu #902524

Based on this information one may get an idea on market performance versus investment for each trade classification. When a company needs to decide on investment on a specific classification, the information gathered in this section might be beneficial for decision making.
What type of data source for marketing information system is explained above?


Total sales or sales volume over time

Pricing information

Sales by trade category

Communication mix information

Sales volume by market segment


Yanıt Açıklaması:

Sales by trade category: Based on this information one may get an idea on market performance versus investment for each trade classification. When a company needs to decide on investment on a specific classification, the information gathered in this section might be beneficial for decision making.

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