İşletmeye Giriş Deneme Sınavı Sorusu #1193468
A globally popular coffee chain has adopted strategies for adapting to local differences. The coffee chain has designed its coffee shops according to details of the local culture. As a result, coffee shops in two different countries may be totally different in terms of design, but the coffee would taste the same, which is the global promise of the chain.
Of which of the following strategies does this constitute an example?
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Think global - act local |
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Think global - act global |
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Think local - act global |
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Licensing |
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Franchising |
The think global - act local approach creates more convenient and culturally interoperable conditions. Glocalization is a kind of synthesis between globalization and local responsiveness. Under these circumstances, a company uses the same basic competitive theme ineach country but allows local managers to be more flexible to:
• incorporate whatever country-specific variations in product attributes are needed to satisfy buyers, and
• make whatever adjustments in production, distribution and marketing are needed to compete under local market conditions.
The correct answer is A.
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