İşletmeye Giriş Deneme Sınavı Sorusu #1238487
Mr. Türkmen, the marketing manager of the company, has set the goal of increasing sales during December 2019. He first needs to map out the necessary steps he and his team of sales representatives must take so that they can increase sales figures. These steps might include initiatives such as increasing advertisements in a particular region, placing some items on sale, enhancing the contact between customers and sales representatives, or contacting prior customers to see if they are interested in purchasing additional products.
Which management function does Mr. Türkmen perform in this process?
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Planning |
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Organizing |
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Staffing |
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Leading |
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Controlling |
Management is a process through which required resources are utilized by a sequence of functions starting with planning, followed by organizing, leading, and controlling for attaining organizational goals. The process defined in the question refers to planning as the marketing manager has set a goal and identified the alternative steps to be taken to achieve this goal.
The correct answer is A.
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