İşletmeye Giriş Deneme Sınavı Sorusu #1193442

------------------------------- approach necessitates the same basic competitive approach in all countries where a company operates. In other words, same products under the same brand names are sold everywhere. Same distribution channels are used in all countries. Competition is based on the same capabilities andmarketing approaches worldwide. Strategic moves are integrated and coordinated.

Which of the following approaches to competition is defined above?


Glocalization

Franchising

Think local – act local

Think global – act global

Think global – act local


Yanıt Açıklaması:

As one of the options for dealing with specific conditions and buyer preferences in global competition, the think global-act global approach necessitates the same basic competitive approach in all countries where a company operates. In other words, same products under the same brand names are sold everywhere. Same distribution channels are used in all countries. Competition is based on the same capabilities and marketing approaches worldwide. Strategic moves are integrated and coordinated. Managerial emphasis is placed on building a global brand name. Transferring ideas, new products, and capabilities among countries are pursued.

The correct answer is D. 

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