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İşletmeye Giriş
İşletmeye Giriş Deneme Sınavı
İşletmeye Giriş Deneme Sınavı Sorusu #1173306
İşletmeye Giriş Deneme Sınavı Sorusu #1173306
How do firms with valuable know-how skills yet inadequate operational skills set positions in foreign markets?
Licensing |
Franchising |
Take-over |
Strategic partners |
Exchange rates |
Yanıt Açıklaması:
Competitive Strategies in Foreign Markets
Licensing is an appropriate choice when a firm has valuable technical know-how or a patented product but lacking international capabilities for positioning in foreign markets. If a firm desires to avoid risks of committing resources to unfamiliar, volatile, unstable markets, licensing would be a good start. Basic disadvantage is the risk of providing valuable technical know-how to foreign firms and losing some control over its use.
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