İşletmeye Giriş Deneme Sınavı Sorusu #1193490
"Apple collaborated with the second largest credit card provider in the world, MasterCard, to gain credibility in the merchant services and processing arena. While Apple Pay gets the benefit of MasterCard's reputation, MasterCard gets the cache of being the first to be an Apple Pay authorized option. The experience of MasterCard helps Apple as it works out potential bugs and issues as Apple Pay becomes more prevalent." (Leonard, 2019)
In this case, the partnership between Apple Pay and MasterCard is an example of ------------------------------.
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Franchising |
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Glocalization |
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Licensing |
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Global strategy |
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Strategic alliance |
Global competition can be achieved via cooperation and cooperative agreements with foreign companies. Purposes of strategic alliances are joint research efforts, sharing technology, joint use of production on distribution facilities, and marketing one another’s products and services.
The correct answer is E.
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