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İşletmeye Giriş Deneme Sınavı Sorusu #1222062
İşletmeye Giriş Deneme Sınavı Sorusu #1222062
What enables marketers to closely “know” consumers and understand their psychological and social predispositions?
Segmentation |
Targeting |
Psychographics |
Marketing |
Branding |
Yanıt Açıklaması:
Psychographics enable marketers to closely “know” consumers and understand their psychological and social predispositions.The most useful approach in segmenting consumers is on the basis of psychographic information. With psychographics, marketers become able to closely “know” consumers and understand their psychological and social predispositions. The correct answer is C.
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