İşletmeye Giriş Deneme Sınavı Sorusu #1209798
Which one is FALSE about marketing?
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Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses. |
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Marketing is simply the process of selling consumer goods and services to customers. |
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Marketers deliver the product by appropriate sales points in either brick-and- mortar retail locations or virtual outlets. |
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Marketers promote the product by way of integrated communication techniques. |
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Marketers deal with identifying and creating needs, wants, and desires of consumers and markets. |
Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses.1 This definition reflects upon the basic activities and functions of marketing and specifies
that marketers deal with (1) identifying and creating needs, wants, and desires of consumers in B2C (business-to-consumer) and B2B (business-to-business) markets, (2) promoting the product by way of integrated communication techniques, and (3) delivering the product by appropriate sales points in either brick-and- mortar retail locations or virtual outlets.
Option B is about retailing.
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