İşletmeye Giriş Final 4. Deneme Sınavı
Toplam 20 Soru1.Soru
Which one is FALSE about marketing?
Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses. |
Marketing is simply the process of selling consumer goods and services to customers. |
Marketers deliver the product by appropriate sales points in either brick-and- mortar retail locations or virtual outlets. |
Marketers promote the product by way of integrated communication techniques. |
Marketers deal with identifying and creating needs, wants, and desires of consumers and markets. |
Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses.1 This definition reflects upon the basic activities and functions of marketing and specifies
that marketers deal with (1) identifying and creating needs, wants, and desires of consumers in B2C (business-to-consumer) and B2B (business-to-business) markets, (2) promoting the product by way of integrated communication techniques, and (3) delivering the product by appropriate sales points in either brick-and- mortar retail locations or virtual outlets.
Option B is about retailing.
2.Soru
Risk that can arise from a company’s ordinary business is called:
Credit risk. |
Default risk. |
Market risk. |
Political risk. |
Operational risk. |
Although there are many types of risk classes, basic types of risk for a business can be classified as: credit risk (default risk), market risk, political risk and operational risk. Various risks that can arise from a company’s ordinary business are called operational risks.
3.Soru
Markets where short-term securities like commercial paper and treasury bills are traded are called:
Capital markets. |
Primary markets. |
Secondary markets. |
Money markets. |
Operating markets. |
Financial markets can be classified as:
• Money markets: Markets where short-term securities like commercial paper and treasury bills are traded.
• Capital markets: Markets where long-term securities like bonds and stocks are traded.
They can also be classified as:
• Primary markets: Markets in which securities are offered for the first time.
• Secondary markets: Markets in which currently outstanding securities are traded.
4.Soru
Which one of the following terms refers to the financing structure of the company created by the combination of internal funds and external funds?
capital structure |
fixed asset |
money market |
net working capital |
trade credit |
The combination of internal funds and external funds creates the financing structure, in other words the capital structure of the company.
5.Soru
Which of the following is true regarding stocks?
A stock is a promissory note with a fixed interest rate, contractual payments and principal. |
Stocks may be sold for a value equal to the par value or maturity value. |
Stocks represent ownership interest in the business and its assets. |
Issuing shares of stock provides debt financing for companies. |
If shares are sold below the par value, they are called discount shares. If the price or market value is above the par value, they are called premium shares. |
Firms may issue shares of stock to raise capital as a form of equity financing. Stocks represent ownership interest in the business and its assets. Companies raise capital by issuing shares of stock. Financing decisions involve debt or equity financing. Bond issuances provide debt financing whereas issuing shares of stock provides equity financing.
6.Soru
Which information is true for operating profit? I. It is also known as earnings before interest and tax. II. It is a part of a company’s income statement. III. It is any income directly related to the operations of the business.
Only II |
Only III |
I and II |
I and III |
I, II and III |
Operating profit also known as earnings before interest and tax (EBIT) is a part of a company’s income statement. The operating profit margin is an important indicator of the company’s earning power from its current operations. Operating profit is any income directly related to the operations of the business. The operating profit margin (OPM) is a measure of overall operating efficiency and incorporates all of the expenses associated with ordinary business activities.
7.Soru
I. Generic marketing
II. Differentiation
III. Cost leadership
IV. Scale economy
Which of the above are among generic marketing strategies?
I, II |
II, III |
III, IV |
I, III |
II, IV |
Firms develop their strategy in at least one of three dimensions: (1) cost leadership, (2) differentiation, and (3) focus.
8.Soru
Which one is about the importance of small businesses in terms of innovation?
They are the main source of new jobs. |
They introduce the new methods. |
They are more flexible in terms of hiring. |
They provide goods to other companies. |
They engage in import of goods. |
Innovation. Small business ?exibility also tends to favor innovations in terms of new products or introducing new business processes or methods. Te SBA reported that among high-patenting firms (15 or more patents in 4 years), small businesses had 16 times more patents per employee than large patenting firms in the U.S.39 During the past several years, small companies and individuals in the computer technology sector have made a very large impact not only on businesses but on larger societies as well, for
example, the invention of personal computers, the World Wide Web (WWW), Google search and Facebook to name a few.
9.Soru
Which of the followings is the primary user of "Managerial Accounting"?
Owners |
Investors |
Banks |
Regulators |
Managers |
Managers are the primary users of "Managerial Accounting"
10.Soru
Which of the following features of services for intangible products is not true?
Reselling services is usual |
Many services cannot be inventoried |
Many aspects of quality are difficult to measure |
Location of a facility is not important |
Service is often difficult to automate |
Reselling services is unusual
11.Soru
The book holding all the accounts with their balances is called:
Journal. |
Posting. |
Entry. |
Financial statement. |
Ledger. |
A journal is the chronological record of transactions A ledger is the book holding all the accounts with their balances. Posting is the process of copying from the journal to the ledger
12.Soru
Which of the followings is one of the outputs of the accounting system process?
Sales documents |
Payroll records |
Cash flows statement |
Journalizing |
Bank records |
Cash flows statement is one of the outputs of the accounting system process
13.Soru
Which of the following is the way of doing marketing towards a certain positioning?
Marketing vision |
Marketin goal |
Marketing perspective |
Marketing strategy |
Marketing system |
Marketing strategy, from this perspective, is the way of doing marketing towards
a certain positioning.
14.Soru
- geographic
- demographic
- categorizing consumers
- psychographic information
- segmentation
Which of the given above are the criteria for segmentation?
I - II - III - IV - V |
I - II - III - IV |
I - II - III |
II - III - IV - V |
I - IV - V |
The criteria for segmentation may differ from one company to another. One of the most convenient methods is geographic segmentation.
A more sophisticated yet still simple criterion for segmentation is demographic (and in the case of B2B markets, firmographics).
A more useful approach is categorizing consumers on the basis of how they purchase and use a particular product or brand.
The most useful approach in segmenting consumers is on the basis of psychographic information.
An ideal segmentation approach combines different strategies (including demographics and psychographics) to arrive at groups with the highest level of differentiation.
15.Soru
Which of the following is true regarding tangible products (goods)?
Reselling them is impossible. |
Some aspects of quality are measurable. |
Selling is a part of the production of goods. |
It is often difficult to automate productio of goods. |
Location of facility is not important for cost. |
Some of goods can be resold, some aspects of their quality are measurable, selling is distinct from production of goods, location of a facility is important for cost, it is often easy to automate production of goods.
16.Soru
Which one of the following is the book holding all the accounts with their balances?
journal |
ledger |
posting |
balance sheet |
cash flows statement |
A ledger is the book holding all the accounts with their balances.
17.Soru
Which of the following measures the overall profitability of assets in terms of the income earned on each dollar invested in assets?
Operating profit margin |
Net profit margin |
The return on assets ratio |
Return on equity |
Debt-to-equity ratio |
The return on assets ratio measures the overall profitability of assets in terms of the income earned on each dollar invested in assets. The correct answer is C.
18.Soru
Which of the following in NOT a tool of communication available for marketers?
Which of the following in NOT a tool of communication available for marketers?
Advertising |
Sales promotions |
Public relation and publicity |
Personal sales |
Social media |
The tools of communication available for marketers are: (1) advertising, (2) sales promotions, (3) public relations and publicity, and (4) personal sales.
19.Soru
"A private network that uses Internet technology and the public telecommunication system to securely share part of a business’s information or operations with suppliers, vendors, partners, customers, or other businesses" is called:
Intranet. |
Enterprise resource planning software. |
Extranet. |
Internet. |
Network computing system. |
An extranet is a private network that uses Internet technology and the public telecommunication system to securely share part of a business’s information or operations with suppliers, vendors, partners, customers, or other businesses. An extranet can be viewed as part of a company’s intranet that is extended to users outside the company. Some extranets can not be accessed by the general public.
20.Soru
If the person X decides to open a company as a proprietorship and invests 10.000 dollars cash in the business, on the accounting equation of the business this transaction results in:
A 10.000 dollar increase in assets and a 10.000 dollar increase in owner’s equity. |
A 10.000 dollar decrease in assets and a 10.000 dollar increase in owner’s equity. |
A 10.000 dollar increase in liabilities and a 10.000 dollar increase in owner’s equity. |
A 10.000 dollar decrease in liabilities and a 10.000 dollar decrease in owner’s equity. |
A 10.000 dollar increase in assets and a 10.000 dollar decrease in owner’s equity. |
This transaction increases both the assets (in this case, cash) and the owner’s equity (capital) of the business by 10.000 dollars.
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