İşletmeye Giriş Final 4. Deneme Sınavı

Toplam 20 Soru
PAYLAŞ:

1.Soru

Which one is FALSE about marketing?


Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses.

Marketing is simply the process of selling consumer goods and services to customers.

Marketers deliver the product by appropriate sales points in either brick-and- mortar retail locations or virtual outlets.

Marketers promote the product by way of integrated communication techniques.

Marketers deal with identifying and creating needs, wants, and desires of consumers and markets.


2.Soru

Risk that can arise from a company’s ordinary business is called:


Credit risk.

Default risk.

Market risk.

Political risk.

Operational risk.


3.Soru

Markets where short-term securities like commercial paper and treasury bills are traded are called:


Capital markets.

Primary markets.

Secondary markets.

Money markets.

Operating markets.


4.Soru

Which one of the following terms refers to the financing structure of the company created by the combination of internal funds and external funds?


capital structure

fixed asset

money market

net working capital

trade credit


5.Soru

Which of the following is true regarding stocks?


A stock is a promissory note with a fixed interest rate, contractual payments and principal.

Stocks may be sold for a value equal to the par value or maturity value.

Stocks represent ownership interest in the business and its assets.

Issuing shares of stock provides debt financing for companies.

If shares are sold below the par value, they are called discount shares. If the price or market value is above the par value, they are called premium shares.


6.Soru

Which information is true for operating profit?                                            I. It is also known as earnings before interest and tax.                                   II. It is a part of a company’s income statement.                                             III. It is any income directly related to the operations of the business.


Only II

Only III

I and II

I and III

I, II and III


7.Soru

I. Generic marketing

II. Differentiation

III. Cost leadership

IV. Scale economy

Which of the above are among generic marketing strategies?


I, II

II, III

III, IV

I, III

II, IV


8.Soru

Which one is about the importance of small businesses in terms of innovation?


They are the main source of new jobs.

They introduce the new methods.

They are more flexible in terms of hiring.

They provide goods to other companies.

They engage in import of goods.


9.Soru

Which of the followings is the primary user of "Managerial Accounting"?


Owners

Investors 

Banks

Regulators

Managers 


10.Soru

Which of the following features of services for intangible products is not true?


Reselling services is usual

Many services cannot be inventoried

Many aspects of quality are difficult to measure

Location of a facility is not important

Service is often difficult to automate


11.Soru

The book holding all the accounts with their balances is called:


Journal.

Posting.

Entry.

Financial statement.

Ledger.


12.Soru

Which of the followings is one of the outputs of the accounting system process?


Sales documents

Payroll records

Cash flows statement

Journalizing

Bank records


13.Soru

Which of the following is the way of doing marketing towards a certain positioning?


Marketing vision

Marketin goal

Marketing perspective

Marketing strategy

Marketing system


14.Soru

  1. geographic
  2. demographic
  3. categorizing consumers
  4. psychographic information
  5. segmentation

Which of the given above are the criteria for segmentation?


I - II - III - IV - V

I - II - III - IV 

I - II - III 

II - III - IV - V

I - IV - V


15.Soru

Which of the following is true regarding tangible products (goods)?


Reselling them is impossible.

Some aspects of quality are measurable.

Selling is a part of the production of goods.

It is often difficult to automate productio of goods.

Location of facility is not important for cost.


16.Soru

Which one of the following is  the book holding all the accounts with their balances?


journal

ledger

posting

balance sheet

cash flows statement


17.Soru

Which of the following measures the overall profitability of assets in terms of the income earned on each dollar invested in assets?


Operating profit margin

Net profit margin

The return on assets ratio

Return on equity

Debt-to-equity ratio


18.Soru

Which of the following in NOT a tool of communication available for marketers? 


Advertising

Sales promotions

Public relation and publicity

Personal sales

Social media


19.Soru

"A private network that uses Internet technology and the public telecommunication system to securely share part of a business’s information or operations with suppliers, vendors, partners, customers, or other businesses" is called:


Intranet.

Enterprise resource planning software.

Extranet.

Internet.

Network computing system.


20.Soru

If the person X decides to open a company as a proprietorship and invests 10.000 dollars cash in the business, on the accounting equation of the business this transaction results in:


A 10.000 dollar increase in assets and a 10.000 dollar increase in owner’s equity.

A 10.000 dollar decrease in assets and a 10.000 dollar increase in owner’s equity.

A 10.000 dollar increase in liabilities and a 10.000 dollar increase in owner’s equity.

A 10.000 dollar decrease in liabilities and a 10.000 dollar decrease in owner’s equity.

A 10.000 dollar increase in assets and a 10.000 dollar decrease in owner’s equity.