İşletmeye Giriş Deneme Sınavı Sorusu #1375765

I. Generic marketing

II. Differentiation

III. Cost leadership

IV. Scale economy

Which of the above are among generic marketing strategies?


I, II

II, III

III, IV

I, III

II, IV


Yanıt Açıklaması:

Firms develop their strategy in at least one of three dimensions: (1) cost leadership, (2) differentiation, and (3) focus.

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