Targeting / refers to offering extra value in addition to the basic features offered in the product.

Segmentation / attempts to capture a smaller segment in the market.

Focus strategy / involves the careful selection of at least one segment by considering a variety of different factors.

Scale economies / state that a company can produce at a lower cost per unit of production if it is able to use the capacity further.

Differentiation / is the task of dividing this population into sub-groups in a way that can meaningfully separate consumers in terms of their consumption patterns.