İşletmeye Giriş Deneme Sınavı Sorusu #1222097

_______  is the offering in the market, created and sold in order to solve a problem or satisfy a need or want.

Which of the following completes the description above?


Marketing

Product

Promotion

Branding

Demand


Yanıt Açıklaması:

Product (good or service) is the offering in the market, created and sold in order to solve a problem or satisfy a need or want. A commodity can be a product, such as salt or bread, can be successfully branded by a company. In business terms, a product can be tangible (like soap) or intangible (like education). The correct answer is B.

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