Experiential positioning: The brand tries to provide stimulation throughout the purchasing and consumption process. For instance, a toy store may invite children to play with toys to understand what they like and do not like (sensory experience); a smart phone brand may provide in-store experience booths where consumers can explore their needs and wants (cognitive experience), and a theme park may attempt to make consumers have different experiences stimulating a variety of different emotions including joy, happiness, excitement, and thrill (emotional experience). A lot of brands have experiential elements included in their brand positioning such as Starbucks (baristas taking names and chatting with customers), Doc McStuffin (Disney TV channel having children around a big toy bear inspecting it like a doctor), and Game of Thrones (different games, films, parks, and events).Functional positioning: The brand promises to solve a problem and provide a functional benefit to customers. For instance, Oral-B electric toothbrush claims to reach each and every spot over one’s teeth, and promises a clean, hygienic, and healthy mouth. The correct answer is A.