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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #1004831
Marketıng Management Deneme Sınavı Sorusu #1004831
Which of the following is one of the internal factors that affect the price?
Demand structure |
Economic factors |
Distribution channels |
Societal concerns |
Pricing aims |
Yanıt Açıklaması:
Price can be affected by many factors. These factors can be grouped as external and internal factors. The external factors include market and demand structure, economic factors, competitors’ costs and prices, distribution channels, legal regulations, and societal concerns. No single company can affect external factors; therefore, companies should adapt them. On the other hand, a company can manage internal factors such as costs, pricing aims of the firm, and diverse variables driven by other elements of marketing mix.
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