Marketıng Management Deneme Sınavı Sorusu #1009951

Which of the following refers to utilizing only a limited number of intermediaries within a given market?


Intensive distribution

Exclusive distribution

Selective distribution

Direct distribution

Inclusive distribution


Yanıt Açıklaması:

Exclusive distribution refers to utilizing only a limited number of intermediaries within a given market. Some companies deliberately restrict the number of intermediaries serving their products in exclusive distribution. In this type of distribution, the producer gives just a limited number of dealers the exclusive right to distribute its goods in their territories.

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