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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #1009951
Marketıng Management Deneme Sınavı Sorusu #1009951
Which of the following refers to utilizing only a limited number of intermediaries within a given market?
Intensive distribution |
Exclusive distribution |
Selective distribution |
Direct distribution |
Inclusive distribution |
Yanıt Açıklaması:
Exclusive distribution refers to utilizing only a limited number of intermediaries within a given market. Some companies deliberately restrict the number of intermediaries serving their products in exclusive distribution. In this type of distribution, the producer gives just a limited number of dealers the exclusive right to distribute its goods in their territories.
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