Marketıng Management Deneme Sınavı Sorusu #1035668

Which of the following pricing strategy aims to sell less demanded products together with highly demanded ones at a discounted price?


Product bundle pricing

By-product pricing

Optional-product pricing 

Captive-product pricing 

Two-part pricing


Yanıt Açıklaması:

Product bundle pricing sells less demanded products together with highly demanded ones at a discounted price. The correct answer is A.

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