Marketıng Management Deneme Sınavı Sorusu #1038435

In which pricing method companies set high prices to get the highest revenue?


Market-penetration pricing

Optional-product pricing

Market-skimming pricing

Captive-product pricing

Product-bundle pricing


Yanıt Açıklaması:

Market-skimming pricing sets high prices to skim higher revenue from the market. Prices are dropped to attract new buyers after a while. In other words, prices are decreased step by step to sell the products to new consumers.

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