Marketıng Management Deneme Sınavı Sorusu #1062251

I - establishing channel objectives and constraints

II -evaluating the major alternatives

III - analyzing customer needs and wants

IV - identifying major channel alternatives

What's the best order of the given steps of efficient channel design? 


I - II - III - IV

II - III - IV - I

III - I - IV - II

III - II - I - IV

III - IV - I - II 


Yanıt Açıklaması:

I - analyzing customer needs and wants,

II - establishing channel objectives and constraints,

III - identifying major channel alternatives,

IV - evaluating the major alternatives.

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