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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #968427
Marketıng Management Deneme Sınavı Sorusu #968427
Which of the following 'Competitor-Based Pricing' best explains the example below?
'A chocolate company releases a new product with a very low price to attract its customers.'
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Target profit pricing |
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Break-even pricing |
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Loss-leader pricing |
|
Customary pricing |
|
Competitor-based pricing |
Yanıt Açıklaması:
In loss-leader pricing, many companies intentionally set a price level below customary price. Therefore, the correct answer is C.
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