Marketıng Management Deneme Sınavı Sorusu #968616

_____ is the marketing system created by two or more unrelated companies at the same channel level, which put together resources and programs temporarily or permanently to capture marketing opportunities. 

Choose the correct option to complete the definiton above.


Multichannel

Horizontal

Administered Vertical

Contractual Vertical

Corporate Vertical


Yanıt Açıklaması:

Horizontal marketing system is the marketing system created by two or more unrelated companies at the same channel level, which put together resources and programs temporarily or permanently to capture marketing opportunities. The correct answer is B.

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