Marketıng Management Deneme Sınavı Sorusu #998854

Which of the following is a process of dividing the market into smaller groups?


Market Offerings

Market Demands

Positioning

Targeting

Market segmentation


Yanıt Açıklaması:

Market segmentation is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company.

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