Marketıng Management Deneme Sınavı Sorusu #1004828

Which of the following is the term used for the total of all the values customers sacrifice, to possess a product or get a service?


Process

Consumer

Price

Challenge

Purchase


Yanıt Açıklaması:

Price is the amount of money paid by consumers to possess a product or get a service. A broader definition is that; price is the total of all the values, which customers sacrifice in order to benefit from using or having a product or service.

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