Marketıng Management Deneme Sınavı Sorusu #1009968
Which of the following is the overall goal of logistics?
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To get the right goods as quickly as possible to meet the customers’ requirements. |
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To decide on the best way to store goods at the best price. |
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To build a bridge between production and retailers. |
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To achieve a targeted level of customer service at the lowest possible total costs. |
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To decrease the transportation costs and increase the warehousing costs. |
Ballou (1999) emphasizes that the objectives of logistics management as “getting the right goods or services to the right place, at the right time, and in the desired condition (undamaged) at the lowest cost and highest return on investment.” The overall goal of logistics is to achieve a targeted level of customer service at the lowest possible total costs.
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