Marketıng Management Deneme Sınavı Sorusu #961795
Considering the product mix of a company, which of the following best explains 'Apple Company' selling iPhone XS, iPhone XR, iPhone 8 and iPhone 7 in Apple Stores at the same time?
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Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix width of Apple Company. |
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Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix length of Apple Company. |
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Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix depth of Apple Company. |
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Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix consistency of Apple Company. |
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Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix of Apple Company. |
Product mix depth refers to the number of iPhone versions offered in the Apple Stores. Therefore, the correct answer is C.
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