Marketıng Management Deneme Sınavı Sorusu #962237

Rest and sleep is the ________ product of a hotel. What does the blank need to be completed with?


Core

Generic

Expected

Augmented

Potential


Yanıt Açıklaması:

A core product is the fundamental need or want that consumers satisfy by consuming the product or service. In another words, a core product is what customer is really buying. For example, the core product of a restaurant is food. The core product of a hotel is rest and sleep. The core product of a book is information.

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