Marketıng Management Deneme Sınavı Sorusu #967171

What is 'the process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company' called?

Targeting

Market Segmentation

Market Offering

Wants and Demands

Market Positioning

Yanıt Açıklaması:

Market segmentation is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company. Therefore, the correct answer is B.

PAYLAŞ:

SORUNUN CEVABI: B

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