Marketıng Management Deneme Sınavı Sorusu #968445
Considering the 'Price Setting Process', which of the following order of steps is TRUE?
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I-Identify pricing constraints and objectives II-Estimate cost, volume, and profit relationships III-Estimate demand and revenue IV-Set list or quoted price V-Select an approximate price level VI-Make special adjustments to list or quoted price |
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I-Identify pricing constraints and objectives II-Estimate demand and revenue III-Estimate cost, volume, and profit relationships IV-Select an approximate price level V-Set list or quoted price VI-Make special adjustments to list or quoted price |
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I-Estimate demand and revenue II-Identify pricing constraints and objectives III-Estimate cost, volume, and profit relationships IV-Select an approximate price level V-Make special adjustments to list or quoted price VI-Set list or quoted price |
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I-Identify pricing constraints and objectives II-Estimate demand and revenue III-Select an approximate price level IV-Estimate cost, volume, and profit relationships V-Set list or quoted price VI-Make special adjustments to list or quoted price |
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I-Identify pricing constraints and objectives II-Estimate cost, volume, and profit relationships III-Estimate demand and revenue IV-Select an approximate price level V-Set list or quoted price VI-Make special adjustments to list or quoted price |
The six steps in order in the price setting process are: Identifying pricing constraints and objectives, estimating demand and revenue, estimating cost, volume, and profit relationships, selecting an approximate price level, setting list or quoted price and making special adjustments to list or quoted price. Therefore, the correct answer is B.
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