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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #968611
Marketıng Management Deneme Sınavı Sorusu #968611
Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?
Corporate Vertical Marketing System |
Administered Vertical Marketing System |
Contractual Vertical Marketing System |
Multichannel Marketing System |
Horizontal Marketing System |
Yanıt Açıklaması:
Corporate Vertical Marketing Systems join production and distribution functions under single ownership. In this case, the producer undertakes the functions of wholesaler or retailer. An integration of an airline company with a travel agency or insurance company is an example for corporate VMS. The correct answer is A.
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