Marketıng Management Deneme Sınavı Sorusu #968611

Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?


Corporate Vertical Marketing System

Administered Vertical Marketing System

Contractual Vertical Marketing System

Multichannel Marketing System

Horizontal Marketing System


Yanıt Açıklaması:

Corporate Vertical Marketing Systems join production and distribution functions under single ownership. In this case, the producer undertakes the functions of wholesaler or retailer. An integration of an airline company with a travel agency or insurance company is an example for corporate VMS. The correct answer is A.

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