Marketıng Management Deneme Sınavı Sorusu #1009943

Which of the following is not among the basic topics that should be taken into account when making channel design decisions?


The size geographic distribution

Buying habits

Outlet preferences

Usage patterns of customers

The flexibility of customers


Yanıt Açıklaması:

The customer is the keystone in any channel design; and therefore, the size geographic distribution, buying habits, outlet preferences and usage patterns of customers must be taken into account when making channel design decisions.

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