Marketıng Management Ara 8. Deneme Sınavı

Toplam 20 Soru
PAYLAŞ:

1.Soru

What type of retailing is mentioned in the following example?

'People buying soda from a vending machine in a shopping mall.'


Non-store retailing 

Store retailing 

Intermediary retailing 

Wholesaling 

Corporate retailing


2.Soru

What is the terms used to refer to charging a too low price (sometimes below the cost) to drive a competitor out of business?


Deceptive pricing 

 Price fixing 

Good-value pricing 

 Predatory pricing

Value-added pricing


3.Soru

If you place your product in the market below the average price that a similar product is sold in the market what kind of a pricing strategy do you follow?


Competitor based

Cost based

Cost plus

Break even

Target 


4.Soru

Which market type includes individuals who buy products or services for personal consumption?


Governmental markets

Business markets

Nonprofit markets

Global markets

Consumer markets


5.Soru

How many levels are there for products?


5

4

6

8

10


6.Soru

"Market ______ is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company."

Which of the following completes the sentence above?


Management

Segmentation

Positioning

Targeting

Offering


7.Soru

Which of the following terms fills in the blank accurately?

"____________refers to bringing together similar inventory from a number of sources into a larger homogeneous supply"


Seraching

Sorting

Assorting

Allocation

Accumulation


8.Soru

  1. Suppliers
  2. Companies
  3. Competitors
  4. Marketing Intermediaries
  5. Consumers

Which of the above are among the main players who come together in a marketing system?


I and II

II and III

III and IV

I, II, III and IV

I, II, III, IV and V


9.Soru

What is done to drive a competitor out of business?


Deceptive pricing 

Price fixing

Predatory pricing

Strategic pricing

Favourable pricing


10.Soru

Which of the following companies is different from the others in market type sense?


UNESCO

Unicef

Kızılay

McDonald’s

Greenpeace


11.Soru

How many steps are there in price setting process?


4

6

3

7

5


12.Soru

Which of the following is not among the basic topics that should be taken into account when making channel design decisions?


The size geographic distribution

Buying habits

Outlet preferences

Usage patterns of customers

The flexibility of customers


13.Soru

How do you calculate break even pricing?


Break even pricing includes different approaches such as cost-plus pricing or, and target profit pricing.

To calculate a break-even point based on units: divide fixed costs by the revenue per unit minus the variable cost per unit. 

Break even pricing offers to sell products more than break-even volume with a price level which will lead to a target profit.

To find out your COGS (cost of goods sold).

To calculate the gross profit by subtracting costs from revenue


14.Soru

" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone"

Which of the following has the definition given above?


Corporate Vertical Marketing Systems

Administered Vertical Marketing System

Horizontal marketing system

Contractual Vertical Marketing System

Multichannel Marketing Systems


15.Soru

Which of the following is NOT a good idea when choosing a good brand name?


A brand name should be short and simple and easy to recognise, pronounce, spell and remember. 

A brand name needn't be legally protectable. 

A brand name should be distinctive so that the product is easily differentiated. 

A brand name should be versatile so that it can be applicable to any new product, added to the line. 

A brand name should convey the right connotation about the product. It is most appropriate if it suggests or describes the product. 


16.Soru

which of the below examples depict a product type?


look good

Dental care

Toiletries

Gel toothpaste

Toothpaste


17.Soru

Which of the given statements is the definition of "Possession utility"?


the value or usefulness of a product in meeting customer needs and wants

making the product and/or service available for customers in a location that is suitable to potential customers

the availability of replies to questions and general communication about useful product features and benefits

the value consumers put on buying a product and having the freedom to use the product

product’s being in a form that can be used by customer, and is of value to customer


18.Soru

Considering the five levels of product, which of the following explains the example below?

'Turkish Airlines cabin crew delivered heart shaped chocolate to all passengers on board on St.Valentines day.'


Chocolate is a core product in this case.

Chocolate is a generic product in this case.

Chocolate is an expected product in this case.

Chocolate is an augmented product in this case.

Chocolate is a potential product in this case.


19.Soru

Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?


Sorting

Accumulation

Allocation

Assorting

Collecting


20.Soru

Which external factors should be considered in price setting?


 Prices as external factors are only affected by demand.

As external factors, the  prices  is affected  from economic factors.

The external factors that is determine the fixation of price, are market and demand structure, economic factors, competitors’ costs and prices, distribution channels and legal regulations.

Prices as external factors are only affected by competition.

Distribution channels are the most important factor that affecting prices.