Marketıng Management Ara 8. Deneme Sınavı
Toplam 20 Soru1.Soru
What type of retailing is mentioned in the following example?
'People buying soda from a vending machine in a shopping mall.'
Non-store retailing |
Store retailing |
Intermediary retailing |
Wholesaling |
Corporate retailing |
Retail operations are generally carried out in large-scale stores. Non-store retailing is classified into four main categories: Direct selling (also called network marketing, multilevel marketing), direct marketing (including direct mail, catalog marketing, telemarketing, and internet selling), automatic vending, and buying services. Therefore, the correct answer is A.
2.Soru
What is the terms used to refer to charging a too low price (sometimes below the cost) to drive a competitor out of business?
Deceptive pricing |
Price fixing |
Good-value pricing |
Predatory pricing |
Value-added pricing |
In predatory pricing, a too low price (sometimes below the cost) is charged to drive a competitor out of business. The correct answer is D.
3.Soru
If you place your product in the market below the average price that a similar product is sold in the market what kind of a pricing strategy do you follow?
Competitor based |
Cost based |
Cost plus |
Break even |
Target |
In competitor-based pricing, price is determined by considering the market or competitors.
4.Soru
Which market type includes individuals who buy products or services for personal consumption?
Governmental markets |
Business markets |
Nonprofit markets |
Global markets |
Consumer markets |
Consumers are individuals who buy products or services for personal consumption. Since not all consumers are similar in terms of preferences, buying habits etc., marketers define their consumers’ characteristics through market segmentation based on demographic, psychographic, behavioristic and geographic criteria. The correct option is E.
5.Soru
How many levels are there for products?
5 |
4 |
6 |
8 |
10 |
Products have five levels and each level adds more customer value.
6.Soru
"Market ______ is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company."
Which of the following completes the sentence above?
Management |
Segmentation |
Positioning |
Targeting |
Offering |
Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior value. Positioning is about developing a market offering to the target segments and achieving a position in the minds of the customers. Market offering is a mixture of products, services, information or experiences offered to a market to satisfy a need or want. Market segmentation is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company. The correct option is B.
7.Soru
Which of the following terms fills in the blank accurately?
"____________refers to bringing together similar inventory from a number of sources into a larger homogeneous supply"
Seraching |
Sorting |
Assorting |
Allocation |
Accumulation |
Accumulation refers to bringing together similar inventory from a number of sources into a larger homogeneous supply.
8.Soru
- Suppliers
- Companies
- Competitors
- Marketing Intermediaries
- Consumers
Which of the above are among the main players who come together in a marketing system?
I and II |
II and III |
III and IV |
I, II, III and IV |
I, II, III, IV and V |
A marketing system is mainly defined as an environment where main players, such as suppliers, companies, competitors, marketing intermediaries, and consumers come together, so the correct answer is E.
Companies work with their suppliers in order to supply the needed parts, raw materials, services needed in their production processes. Suppliers can have a significant influence on a manufacturer’s performance, through their contributions to cost reduction, new product design and enabling the constant improvement of quality. In today’s increasingly competitive environment, it is no longer enough to understand customers in the marketing system of the companies. Firms must pay close attention to their competitors and need to constantly compare their products, prices, channels, and promotional efforts with their competitors. The main role of marketing intermediaries is to make goods available and accessible to target markets by offering more effectiveness and efficiency than the selling company could achieve on its own. This is realized through their contacts, experience, specialization, and scale of operation.All the parties in the marketing system are affected by major environmental forces such as economic, political/ legal, demographic, physical, technological, and social/cultural forces.
9.Soru
What is done to drive a competitor out of business?
Deceptive pricing |
Price fixing |
Predatory pricing |
Strategic pricing |
Favourable pricing |
Deceptive pricing involves price deals which mislead consumers. Price fixing is a conspiracy in which two or more competitors set prices together. In predatory pricing, a too low price (sometimes below the cost) is charged to drive a competitor out of business
10.Soru
Which of the following companies is different from the others in market type sense?
UNESCO |
Unicef |
Kızılay |
McDonald’s |
Greenpeace |
UNESCO, Unicef, Kızılay and Greenpeace are nonprofit markets. They provide benefit to society and they are subject to different set of laws. Some educational institutions, charitable organizations and government agencies can be given as examples. However, McDonald’s is a global market. The correct option is D.
11.Soru
How many steps are there in price setting process?
4 |
6 |
3 |
7 |
5 |
So far, price, factors affecting price, and major pricing strategies have been discussed. This part focuses on price setting process. This process consists of six steps
12.Soru
Which of the following is not among the basic topics that should be taken into account when making channel design decisions?
The size geographic distribution |
Buying habits |
Outlet preferences |
Usage patterns of customers |
The flexibility of customers |
The customer is the keystone in any channel design; and therefore, the size geographic distribution, buying habits, outlet preferences and usage patterns of customers must be taken into account when making channel design decisions.
13.Soru
How do you calculate break even pricing?
Break even pricing includes different approaches such as cost-plus pricing or, and target profit pricing. |
To calculate a break-even point based on units: divide fixed costs by the revenue per unit minus the variable cost per unit. |
Break even pricing offers to sell products more than break-even volume with a price level which will lead to a target profit. |
To find out your COGS (cost of goods sold). |
To calculate the gross profit by subtracting costs from revenue |
Break-even pricing is a cost-based pricing approach, too. The company determines the price to reach break-even point or target profit. Break- even volume is calculated as follow.Break even volume= perior fixed costs / price variable cost per unit
14.Soru
" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone"
Which of the following has the definition given above?
Corporate Vertical Marketing Systems |
Administered Vertical Marketing System |
Horizontal marketing system |
Contractual Vertical Marketing System |
Multichannel Marketing Systems |
Contractual Vertical Marketing System consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone.
15.Soru
Which of the following is NOT a good idea when choosing a good brand name?
A brand name should be short and simple and easy to recognise, pronounce, spell and remember. |
A brand name needn't be legally protectable. |
A brand name should be distinctive so that the product is easily differentiated. |
A brand name should be versatile so that it can be applicable to any new product, added to the line. |
A brand name should convey the right connotation about the product. It is most appropriate if it suggests or describes the product. |
A good brand name should possess all the above, however it should also be legally protectable. Answer B 'needn't be legally protectable' is not a good idea, therefore it is the correct answer.
16.Soru
which of the below examples depict a product type?
look good |
Dental care |
Toiletries |
Gel toothpaste |
Toothpaste |
Product Type
• A group of items within a product line that share one of several possible forms of the product.
• Example: Gel toothpaste.
17.Soru
Which of the given statements is the definition of "Possession utility"?
the value or usefulness of a product in meeting customer needs and wants |
making the product and/or service available for customers in a location that is suitable to potential customers |
the availability of replies to questions and general communication about useful product features and benefits |
the value consumers put on buying a product and having the freedom to use the product |
product’s being in a form that can be used by customer, and is of value to customer |
Possession utility is the value consumers put on buying a product and having the freedom to use the product.
18.Soru
Considering the five levels of product, which of the following explains the example below?
'Turkish Airlines cabin crew delivered heart shaped chocolate to all passengers on board on St.Valentines day.'
Chocolate is a core product in this case. |
Chocolate is a generic product in this case. |
Chocolate is an expected product in this case. |
Chocolate is an augmented product in this case. |
Chocolate is a potential product in this case. |
Delivering chocolate is an augmented product in this case. Therefore the correct answer is D.
19.Soru
Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?
Sorting |
Accumulation |
Allocation |
Assorting |
Collecting |
The sorting function undertaken by intermediaries covers the functions of sorting, accumulation, allocation, and assorting. Accumulation refers to bringing together similar inventory from a number of sources into a larger homogeneous supply.
20.Soru
Which external factors should be considered in price setting?
Prices as external factors are only affected by demand. |
As external factors, the prices is affected from economic factors. |
The external factors that is determine the fixation of price, are market and demand structure, economic factors, competitors’ costs and prices, distribution channels and legal regulations. |
Prices as external factors are only affected by competition. |
Distribution channels are the most important factor that affecting prices. |
The external factors that is determine the fixation of price, are market and demand structure, economic factors, competitors’ costs and prices, distribution channels and legal regulations.
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