Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior value. Positioning is about developing a market offering to the target segments and achieving a position in the minds of the customers. Market offering is a mixture of products, services, information or experiences offered to a market to satisfy a need or want. Market segmentation is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company. The correct option is B.