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Marketıng Management Deneme Sınavı Sorusu #961769
Marketıng Management Deneme Sınavı Sorusu #961769
Considering the five levels of product, which of the following explains the example below?
'Turkish Airlines cabin crew delivered heart shaped chocolate to all passengers on board on St.Valentines day.'
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Chocolate is a core product in this case. |
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Chocolate is a generic product in this case. |
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Chocolate is an expected product in this case. |
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Chocolate is an augmented product in this case. |
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Chocolate is a potential product in this case. |
Yanıt Açıklaması:
Delivering chocolate is an augmented product in this case. Therefore the correct answer is D.
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