Marketıng Management Deneme Sınavı Sorusu #1062269

" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone"

Which of the following has the definition given above?


Corporate Vertical Marketing Systems

Administered Vertical Marketing System

Horizontal marketing system

Contractual Vertical Marketing System

Multichannel Marketing Systems


Yanıt Açıklaması:

Contractual Vertical Marketing System consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone.

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