Marketıng Management Deneme Sınavı Sorusu #970220

What type of retailing is mentioned in the following example?

'People buying soda from a vending machine in a shopping mall.'


Non-store retailing 

Store retailing 

Intermediary retailing 

Wholesaling 

Corporate retailing


Yanıt Açıklaması:

Retail operations are generally carried out in large-scale stores. Non-store retailing is classified into four main categories: Direct selling (also called network marketing, multilevel marketing), direct marketing (including direct mail, catalog marketing, telemarketing, and internet selling), automatic vending, and buying services. Therefore, the correct answer is A.

 

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