Marketıng Management Deneme Sınavı Sorusu #961799

Which of the following is NOT a good idea when choosing a good brand name?

A brand name should be short and simple and easy to recognise, pronounce, spell and remember.

A brand name needn't be legally protectable.

A brand name should be distinctive so that the product is easily differentiated.

A brand name should be versatile so that it can be applicable to any new product, added to the line.

A brand name should convey the right connotation about the product. It is most appropriate if it suggests or describes the product.

Yanıt Açıklaması:

A good brand name should possess all the above, however it should also be legally protectable. Answer B 'needn't be legally protectable' is not a good idea, therefore it is the correct answer.

PAYLAŞ:

SORUNUN CEVABI: B

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