Marketıng Management Deneme Sınavı Sorusu #1005919

In which message execution 'a trustable and credible person suggests the product'?


Fantasy

Scientific evidence

Testimonial evidence or endorsement

Mood or image

Lifestyle


Yanıt Açıklaması:

Testimonial evidence or endorsement: A trustable and credible person suggests the product. This person maybe a celebrity or an ordinary person representing the target market of the product. 

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