Marketıng Management Deneme Sınavı Sorusu #1049323

Which of the following is true about the functions of promotional tools?


It is non-personal mass communication.

They influence and persuade the consumers.

They must be coordinated and compatible with marketing communication.

They are the source of the message.

It is the process of designing a commercial.


Yanıt Açıklaması:

Promotional tools fulfill various functions for an organization. Promotional tools aim to influence or persuade the customers by sending some messages to them. The message transfer that is directed to certain known and individually addressed persons is called personal communications.

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