Marketıng Management Deneme Sınavı Sorusu #1051852

Which of the following is a characteristics of personal communication?


Feedback direction is two way.

Speed of reaching big audience is high.

Measuring effectiveness is difficult.

Individual attention is low.

Costs/reached person is low.


Yanıt Açıklaması:

Differences between personal and mass communication is seen on the table below. The correct option is A.

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