Marketıng Management Deneme Sınavı Sorusu #1053238

Which one of the authors below argues that ancient Greece is another source for origins of strategy?


Ansoff

Neumann

Drucker

Chandler

Freedman


Yanıt Açıklaması:

According to Freedman, research on chimpanzees and early human societies demonstrated that strategy is a consequence of inadequate resources and fight for survival. Later, Freedman (2013) argues that ancient Greece is another source for origins of strategy. The term “Strategy” comes from a Greek Word “strategos” which means “a general” and takes its roots from terms “army” and “lead”, thus the concept has traditionally been used in a military or political context.

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