Marketıng Management Deneme Sınavı Sorusu #1089138
Which of the following may NOT be considered as a criteria of an effective advertisement?
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Effective advertising must be coordinated and compatible with the other elements of marketing communication. |
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Effective advertising must get people’s attention and create awareness. |
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Effective advertisement messages promise what the brand can deliver. |
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Effective advertising must be stated in a way that relates to the consumers’ needs, wants, and values. |
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An advertisement must be entertaining, but consumers needn't remember it. |
To get financial and non-financial benefits from this investment, effectiveness of the advertisements is very important. If an advertisement is entertaining you but you are not remembering the advertised brand of course we may not call it as effective. Therefore, the correct answer is E.
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