Market segment is about dividing a market into distinct groups of customers sharing diverse needs, wants and purchase behaviours, behaviours.

Market Segment consists a group of consumers sharing similar needs, wants and purchase behaviour; thus, it requests similar products.

Market segment is about dividing the market according to consumers’ knowledge, attitudes, uses, or responses to a product.

Market segment is about dividing the market according to the geographical units, such as regions, cities, or neighbourhoods.

Market segment is about dividing the market age, according to variables, such as income, gender, occupation, education, religion, race, nationality, family size.