Marketıng Management Deneme Sınavı Sorusu #1103633
Which of the following is true for "Marketting strategy"?
It aims to create customer value. |
It only aims achieving profit |
It is based on the least contact with customers |
It consists of only one element |
It helps to focus on few customers |
Marketing strategy aims to create customer value and achieve profitable and enduring relationships with customers40. As you may recall from the previous chapters of the book, marketing strategy consists of Market Segmentation (dividing the market into segments), Market Targeting (choosing target markets), Positioning products and/or services (selecting the position you want to establish in your target market), and developing a Marketing Mix. With these steps, a company decides about the types of the customers it will serve (segmentation and targeting), and the ways of giving service to them (positioning and differentiation) (positioning and differentiation).
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